Coldwell Banker Realty | 📞  978-468-9576
  • Current Listings
  • Search Properties
  • Move Meter
  • About Us
  • Sold Properties
  • Posts
    • Selling
    • Buying
    • General
    • Past Property Listings
  • Reviews
  • Contact John & Cindy

John & Cindy Farrell - Coldwell Banker | Boston North Real EstateJohn & Cindy Farrell - Coldwell Banker | Boston North Real Estate

Considering Value Range Pricing to Sell Your Home

Considering Value Range Pricing to Sell Your Home

by Cindy Farrell / Sunday, 23 September 2012 / Published in Real Estate Market Trends, Selling Brief - Selling Real Estate

Value Range Pricing- What is it and what are the benefits to sellers?

If you have been considering selling your home recently, you may have been hearing about “Value Range Pricing”. There is a lot of erroneous information being conveyed about it.  With value range pricing the home is not put on the market at an exact price. It will be given a price range. An example would be value range priced at $325,000 – $375,000. The reality is that when pricing a house, a market analysis will give you a price range that a property falls within not an exact price. All housing and property is unique and the market is constantly changing.

If a house is priced and marketed with this range in mind the benefits can be enormous.

  • The home will have a greater exposure to a higher number of potential buyers
  • Less time on the market
  • Selling price that is actually at market value

The benefits can only be realized with full exposure and easy buyer access to the property. We have heard this type of pricing referred to as bait and switch type advertising which it is not. When a client chooses to market their home with this pricing strategy we thoroughly disclose it. There is nothing being switched. We will disclose in the listing data “Seller’s willing to entertain offers between $____ and $_____.”

Even if you do not choose to employ this type of marketing with your home you may be competing with sellers that are. It is to your benefit to have agents that understand what is happening in your market. We think we will be seeing this more often in the near future. It’s not only important if you are selling, also be prepared with the possibility you will see value range pricing on a home you will consider buying. You won’t want to miss out on a property that may work for you because you or your agent doesn’t understand it.

Contact us  for a confidential discussion and to see if this is a pricing strategy you may want to consider, or if you would like to discuss further so you have a better understanding of what it is.

John & Cindy Farrell

  • Tweet
Tagged under: North Shore Real Estate, Selling Real Estate

What you can read next

Wondering how your renovations will affect your home’s value?
Staging Your Home in the Winter
Selling your Home in the Winter on the North Shore

1 Comment to “ Considering Value Range Pricing to Sell Your Home”

  1. Home Sales in Beverly & Hamilton MA « Boston North Real Estate says :
    December 7, 2012 at 4:20 pm

    […] sold their home at 20 North Street in Hamilton for $352,000. This was a successful sale that was value range priced at $325,000 – $375,000 and went under agreement very […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • 10 North Main Street Ipswich, MA

    This freestanding condo rebuilt in 2016 was ori...
  • Aerial from the back 101 Larch Row Wenham Massachusetts

    101 Larch Row Wenham MA

    This beautiful move-in ready Dutch colonial sit...
  • 920 Hale Street Beverly, MA

    Stunning renovated Beverly Farms Carriage house...
  • Arial of 1 Patton Ridge Hamilton Massachusetts

    1 Patton Ridge Hamilton, MA

    Sold in ay 2023. 1 Patton Ridge offers a level ...
  • 117 Cutler Road Hamilton, MA

    This property has been withdrawn from the marke...

International President's Premier
Awarded to the top 1% of Coldwell Banker Agents Worldwide


    
John & Cindy Farrell 
Coldwell Banker Realty 50 Dodge Street | Suite 105  Beverly | MA 01915 
Copyright © 2023 Boston North Real Estate LLC | Disclaimer & Terms |  DMCA | All rights reserved.
John MA# 9002284 ME# BA926299   Cindy MA# 9012747
TOP

Considering a home improvement project? Contact us for the 2023 Cost v. Value Report.

learn more