Value Range Pricing- What is it and what are the benefits to sellers?

If you have been considering selling your home recently, you may have been hearing about “Value Range Pricing”. There is a lot of erroneous information being conveyed about it.  With value range pricing the home is not put on the market at an exact price. It will be given a price range. An example would be value range priced at $325,000 – $375,000. The reality is that when pricing a house, a market analysis will give you a price range that a property falls within not an exact price. All housing and property is unique and the market is constantly changing.

If a house is priced and marketed with this range in mind the benefits can be enormous.

• The home will have a greater exposure to a higher number of potential buyers
• Less time on the market
• Selling price that is actually at market value

The benefits can only be realized with full exposure and easy buyer access to the property. We have heard this type of pricing referred to as bait and switch type advertising which it is not. When a client chooses to market their home with this pricing strategy we thoroughly disclose it. There is nothing being switched. We will disclose in the listing data “Seller’s willing to entertain offers between $____ and $_____.” Read More →